P: 1300 000 336

Home  >  B2B Blog

War of the Words - Thought Leaders and Fools

Tuesday, November 21, 2017 - Kim Brebach

Top 7 Mistakes That Make You Look like a Fool | Technoledge

The fastest way to look like an fool is to make obvious mistakes. And, it won't matter how original your insights are - written or spoken - if your audience turns off because you look like one. Thought Leadership is all about credibility which can be lost in a second. Find out how to avoid the top 7 mistakes that separate the Leaders from the Fools.   
  Read more


15 Ways to Make your Corporate Presentation Unforgettable

Tuesday, October 31, 2017 - Tracey James

Make Your Corporate Presentation Unforgettable | Technoledge

You might be competing with far larger companies, including global ones with deeper pockets, impressive stories and polished presenters. How will you excite prospects to engage with you – and not them?   Read more


10 Rules for Great Copywriting from David Ogilvy

Tuesday, September 19, 2017 - Kim Brebach

Copywriting - why boring won't make them buy | Technoledge y

At a time when we're drowning in a tsunami of content - web, email and social, good, bad and mostly irrelevant - we take a look at the rule book of one of the greats. If you want to cut through in less time with more impact, learn from history. 
  Read more


Turnbull Missing in Action on Innovation

Wednesday, May 11, 2016 - Kim Brebach

Turnbull Missing in Action on Innovation | Technoledge

This week the agile one, the innovator, the clean energy champion we believed was Malcolm Turnbull delivered his first budget via Treasurer Scott Morrison. We didn't have to dig to find no evidence of these traits. No wonder the word disappointment is now the one most associated with the PM.   Read more


How to Write a Pitch for Non-Technical Decision Makers

Monday, June 01, 2015 - Kim Brebach

Technoledge | High Technology Marketing Hints

A pitch is a presentation to a potential client with the end goal of securing their business. Knowing exactly who you are pitching to and tailoring your pitch to speak directly to them is key to closing the deal.

Non-technical execs are often the ones who make the final buying decision and they only care about one thing: how your technology solves their problems. Here's how to write a pitch that explains high tech complexity in plain English - using splitting the atom as an example.    Read more


Great Tennis, Leyton. Shame about the Speech

Friday, February 07, 2014 - Tracey James

When he beat Roger Federer in the recent Brisbane International, Leyton Hewitt managed to make himself look like a complete idiot, even though he'd won. Here's how not to accept an award - and why tennis players, too, need to add public speaking to their training schedules.  (image above: Fairfax Media).   Read more


Presentation Skills – How to Turn Techies Into Sales Assets

Friday, March 01, 2013 - Tracey James

Sales people who talk too much can kill the sale, but techies who can't talk at all or who blurt out 'facts' at inconvenient times can too. Discover how I learned from bitter experience (I was the former) why selling is a skill that both sales and technical teams need - and why we developed Soft Skills for Techies.   Read more


Um-Busting in 3 Simple Steps

Friday, September 21, 2012 - Kim Brebach

Um-Busting - how to eliminate ums and ahs

Get some filler word therapy. 

Workers in so many professions need public speaking skills these days, whether it’s for radio interviews, presentations to clients, speaking at conferences or making videos. With video facilities on every camera and mobile phone, everyone wants to be an actor, but good actors aren’t born: they’re trained, coached and practised. That’s why we’ve added training in public speaking and presentation to our services; poor presentations, especially by senior technical people, can derail the sales process in an instant.  Read more





Recent Posts


Categories



The last marketing company we used cost us a lot of money and gave us nothing of any value. We gave them quite a good chance too. With Technoledge, you’ve been open and direct with us, giving us constant feedback and adjustment. More than that, the initial analysis was more valuable than anything we gained from the others. I’m very comfortable with this process.
Sam Forbes
CEO, 6YS

 

Meet more clients

Tier-3

6YS

Call us on 1300 000 336 or book a free consult