You might be competing with far larger companies, including global ones with deeper pockets, impressive stories and polished presenters. How will you excite
prospects to engage with you – and not them? Read more
Drug technology is an area that sparks heated debate, causes tempers to flare and blood pressures to rise. We delve into the latest research and find some
unexpected, good news. You might not see this grabbing headlines on TV or media front pages, but it should.
How much do Hi Tech companies spend marketing their technology? How much do you spend? How much should you spend? Find
out how you compare. Are big competitors outspending you? Probably. Do you need to match them? Probably not but, whatever you spend, be sure that
growth - not just activity - is the result. Read more
'Thought Leadership' appeared in Forbes magazine's 2013 annual ‘tournament of corporate America’s most insufferable’ business buzzwords and clichés. Clearly many people abuse this term, but what it stands for does count. We dig into what thought leadership is and
isn't, why it claiming it won't cut it - and what it takes to become a true thought leader. Read more
If you’re selling enterprise software, you'll be familiar with all of these. While they each have a place in the sales cycle, each can also work against
you if you're not familiar with the nuances. We show when and where to use each, and the benefits and pitfalls. Read more
‘Physics is like sex. Sure, it may give some practical results, but that's not why we do it,' said theoretical physicist,’Richard Feynman. I saw what he meant when I visited an exhibition of the Large
Hadron Collider (LHC) where the God Particle was found. Scientists were clearly having loads of fun, but practical results were scarce. We dig
Leadership means being out front, leading the way. Yet the 'Innovation Prime Minister' has missed an easy win on an issue formerly close to his heart.
In a 'climate' where even energy giants are baying for leadership and certainty, will 'Turnbull the Turncoat' end up being the PM's legacy?
Most Aussie IT vendors have a financial goal - like selling the technology or floating the company - yet very few seem to choose the right strategies to
ensure they achieve it. We ask the critical questions you need to answer - to devise the right growth strategy for your company. Read more
There are two popular approaches: 1. the higher effort, direct route of the lone warrior with high risk of 'crash and burn' (remember Icarus who flew too
close to the sun?) or 2. the lower effort, lower risk, indirect route using emissaries. We explore both with real world examples. Read more
As an IT vendor it’s easy to write off messaging and positioning as useless marketing spin. I did, until Technoledge rewrote our content. It’s less technical, easier to read, flows better, is more understandable and gives us far more credibility – just by changing the words. I was very surprised. Joe Kelly