If you think you should be saying YES more often, think again. We've extracted some gems from a long post from Jacob Baadsgaard at Disruptive Advertising that make a lot of sense in hi-tech or any markets.
No-one could have escaped politics this week, but where was the wit, the colour, the humour? In an attempt to breathe some life into this bumper-sticker parliament, we took a long look at some of the key players through the lens of wine. Lets go through a few empties and check the dregs.
A professor stood before his philosophy class, with some strange items in front of him on the desk. When the class began, he picked up a very large and empty mayonnaise jar and proceeded to fill it with golf balls. He then asked the students if the jar was full. They agreed that it was. Read more
As an IT vendor it’s easy to write off messaging and positioning as useless marketing spin. I did, until Technoledge rewrote our content. It’s less technical, easier to read, flows better, is more understandable and gives us far more credibility – just by changing the words. I was very surprised. Joe Kelly