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Online: How to Get the most out of Internet Marketing

Friday, May 08, 2015 - Tracey James

Technoledge | Get More From Your Internet Marketing Efforts

Online marketing is easier and cheaper than offline, but it's easier to lose visitors and never get them back. Here's what works in high tech markets, what doesn't and how to get the most out of what does.  Read more

Offline: How To Get the Most out of Traditional Marketing

Friday, May 01, 2015 - Tracey James

Technoledge | Offline Marketing for Technology Companies

If you're selling high tech products or services, some offline methods like trade shows or investor events might be key to your strategy. Here's how to get the most from them.Most important rule with Offline: be very choosy. It's too expensive to do anything else.  Read more

Mobilegeddon – is Google’s latest update really the end?

Thursday, April 23, 2015 - Kim Brebach

Mobilegeddon – is Google’s latest update really the end?

Google's giant change this week could crush millions of small businesses apparently (according to Business Insider Australia). We take a calm look at what Google’s latest algorithm change actually means - for companies selling high technology products and services.  Read more

Uncontested Market Space – Why Hi-techs Must Find it

Thursday, April 16, 2015 - Tracey James

Uncontested Market Space – why hi-tech businesses must find it

Highly contested markets are called Red Ocean Space for good reason - the red is blood. In high technology markets, you must find Blue Ocean Space, or you'll be breakfast. This short post shows how - using a well known global example and a lesser known Aussie one.  Read more

Why You Should Say YES Less Often

Friday, April 10, 2015 - Kim Brebach

Why you should say YES less often

If you think you should be saying YES more often, think again. We've extracted some gems from a long post from Jacob Baadsgaard at Disruptive Advertising that make a lot of sense in hi-tech or any markets.

  Read more

Why Landing Pages and Hollywood Films Have Lots in Common

Thursday, April 09, 2015 - Kim Brebach

Why Landing Pages and Hollywood films have lots in common

Find out why even marketers of hi-tech products and services can still learn a thing or two from the great directors of Hollywood.  Read more

Native Advertising - No Life Saver for Hi Tech Marketers

Friday, April 03, 2015 - Tracey James

Native Advertising - No Life Saver for High Tech Marketers

Although big media are spending millions on it, find out why it won't save them - and definitely won't help any marketer of high tech products or services.  Read more

10 Easy Steps to Mastering Video

Tuesday, March 17, 2015 - Tracey James

10 Easy Steps to Mastering Video

Video is still the hottest B2B medium, yet many struggle to master it. Here are 10 steps to get you back on top.  Read more

Social Media Advertising – Does It Work in Hi-Tech?

Monday, March 09, 2015 - Tracey James

Social Media Advertising – Report Card Update

It depends on whom you ask. Those who promote it says it does, but we're not convinced. Read some sobering stats and trends in a booming industry.  Read more

Have we reached Peak Content?

Friday, February 27, 2015 - Kim Brebach

Have we reached Peak Content?

‘Prediction is very difficult, especially if it is about the future.’   Read more

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