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Thriving in a Red Ocean Market with Software Marketing

Friday, July 03, 2015 - Kim Brebach

Thriving in a Red Ocean Market with Software Marketing | Technoledge

Red ocean space is where small fish are devoured by sharks and other larger fish. A red ocean market is the name given to a mature market with many competitors.   Read more


How One Aussie Hi-tech Tackles Global Giants

Tuesday, June 16, 2015 - Tracey James

Technoledge | Your Biotech Marketing Partner

How a small Australian biotech company turned adversity to marketing advantage and took on global competitors many times its size.  Read more


How to Write a Pitch for Non-Technical Decision Makers

Monday, June 01, 2015 - Kim Brebach

Technoledge | High Technology Marketing Hints

A pitch is a presentation to a potential client with the end goal of securing their business. Knowing exactly who you are pitching to and tailoring your pitch to speak directly to them is key to closing the deal.

Non-technical execs are often the ones who make the final buying decision and they only care about one thing: how your technology solves their problems. Here's how to write a pitch that explains high tech complexity in plain English - using splitting the atom as an example.    Read more


How to use Online Marketing to Cut Salesteam Churn

Monday, May 25, 2015 - Kim Brebach

Technoledge: How to Cut Salesteam Churn

Sales people are fickle and easily tempted. They're also expensive to hire, fire and replace. We explore how to shorten the sales cycle, and keep salespeople too busy with leads to look elsewhere.  Read more


Content and the Buyer's Journey - A Quick Guide for Hi-Techs

Friday, May 15, 2015 - Tracey James

Technoledge | Content Marketing Services for Hi-Techs

When do buyers want your content? Get it wrong and all the words you agonised over in your White Papers could be wasted. We update the Math Marketing buyer's journey and match the specific content that buyers of high technology products want, at each stage of the journey. In hi-tech markets, buyers' needs are very specific so it's pretty easy to match content to stage, if you just think about the buyer's journey from his perspective, not yours. Take the journey, turn it on its head, make the stages specific to hi-tech and remember the buyer once he's a customer - and it looks more like below. We think it has 7 stages (including after purchase); Hubspot thinks it has just 3. Your choice, but don't mix them up.  
  Read more


Online: How to Get the most out of Internet Marketing

Friday, May 08, 2015 - Tracey James

Technoledge | Get More From Your Internet Marketing Efforts

Online marketing is easier and cheaper than offline, but it's easier to lose visitors and never get them back. Here's what works in high tech markets, what doesn't and how to get the most out of what does.  Read more


Offline: How To Get the Most out of Traditional Marketing

Friday, May 01, 2015 - Tracey James

Technoledge | Offline Marketing for Technology Companies

If you're selling high tech products or services, some offline methods like trade shows or investor events might be key to your strategy. Here's how to get the most from them.Most important rule with Offline: be very choosy. It's too expensive to do anything else.  Read more


Mobilegeddon – is Google’s latest update really the end?

Thursday, April 23, 2015 - Kim Brebach

Mobilegeddon – is Google’s latest update really the end?

Google's giant change this week could crush millions of small businesses apparently (according to Business Insider Australia). We take a calm look at what Google’s latest algorithm change actually means - for companies selling high technology products and services.  Read more


Uncontested Market Space – Why Hi-techs Must Find it

Thursday, April 16, 2015 - Tracey James

Uncontested Market Space – why hi-tech businesses must find it

Highly contested markets are called Red Ocean Space for good reason - the red is blood. In high technology markets, you must find Blue Ocean Space, or you'll be breakfast. This short post shows how - using a well known global example and a lesser known Aussie one.  Read more


Why You Should Say YES Less Often

Friday, April 10, 2015 - Kim Brebach

Why you should say YES less often

If you think you should be saying YES more often, think again. We've extracted some gems from a long post from Jacob Baadsgaard at Disruptive Advertising that make a lot of sense in hi-tech or any markets.

  Read more





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