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Green or Clean Tech Marketing: How to Cut Through?

Friday, August 07, 2015 - Kim Brebach

Green or Clean Tech Marketing | What Works | Technoledge

Often with Tech Marketing, the product is so cutting edge that your customers can't imagine how it works or if the problem it solves relates to them or not. How will you get through to them? We'll show you in this blog post.

You can get more detail about how we do green or clean tech marketing here Read more

How to Make your Hi-Tech Blog the Honeypot

Wednesday, July 22, 2015 - Tracey James

How to blog for high tech audiences | Technoledge

If you think writing a blog is a chore that you’re too busy to do, think again. It’s probably the fastest way to attract the sort of high tech targets you want.  Read more

Thriving in Red Ocean Space with Smart Software Marketing

Friday, July 03, 2015 - Kim Brebach

Thriving in a Red Ocean Market with Software Marketing | Technoledge

Red ocean space is where small fish are devoured by sharks and other larger fish. A red ocean market is the name given to a mature market with many competitors.   Read more

How One Aussie Hi-tech Tackles Global Giants

Tuesday, June 16, 2015 - Tracey James

Technoledge | Your Biotech Marketing Partner

How a small Australian biotech company turned adversity to marketing advantage and took on global competitors many times its size.  Read more

How to Write a Pitch for Non-Technical Decision Makers

Monday, June 01, 2015 - Kim Brebach

Technoledge | High Technology Marketing Hints

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How to use Online Marketing to Cut Salesteam Churn

Monday, May 25, 2015 - Kim Brebach

Technoledge: How to Cut Salesteam Churn

Sales people are fickle and easily tempted. They're also expensive to hire, fire and replace. We explore how to shorten the sales cycle, and keep salespeople too busy with leads to look elsewhere.  Read more

Content and the Buyer's Journey - A Quick Guide for Hi-Techs

Friday, May 15, 2015 - Tracey James

Technoledge | Content Marketing Services for Hi-Techs

When do buyers want your content? Get it wrong and all the words you agonised over in your White Papers could be wasted. We update the Math Marketing buyer's journey and match the specific content that buyers of high technology products want, at each stage of the journey. In hi-tech markets, buyers' needs are very specific so it's pretty easy to match content to stage, if you just think about the buyer's journey from his perspective, not yours. Take the journey, turn it on its head, make the stages specific to hi-tech and remember the buyer once he's a customer - and it looks more like below. We think it has 7 stages (including after purchase); Hubspot thinks it has just 3. Your choice, but don't mix them up.  
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Online: How to Get the most out of Internet Marketing

Friday, May 08, 2015 - Tracey James

Technoledge | Get More From Your Internet Marketing Efforts

Online marketing is easier and cheaper than offline, but it's easier to lose visitors and never get them back. Here's what works in high tech markets, what doesn't and how to get the most out of what does.  Read more

Offline: How To Get the Most out of Traditional Marketing

Friday, May 01, 2015 - Tracey James

Technoledge | Offline Marketing for Technology Companies

If you're selling high tech products or services, some offline methods like trade shows or investor events might be key to your strategy. Here's how to get the most from them.Most important rule with Offline: be very choosy. It's too expensive to do anything else.  Read more

Mobilegeddon – is Google’s latest update really the end?

Thursday, April 23, 2015 - Kim Brebach

Mobilegeddon – is Google’s latest update really the end?

Google's giant change this week could crush millions of small businesses apparently (according to Business Insider Australia). We take a calm look at what Google’s latest algorithm change actually means - for companies selling high technology products and services.  Read more

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