When do buyers want your content? Get it wrong and all the words you agonised over in your White Papers could be wasted. We update the Math Marketing buyer's journey and match the specific content that buyers of high technology products want, at each stage of the journey. In hi-tech markets, buyers' needs are very specific so it's pretty easy to match content to stage, if you just think about the buyer's journey from his perspective, not yours. Take the journey, turn it on its head, make the stages specific to hi-tech and remember the buyer once he's a customer - and it looks more like below. We think it has 7 stages (including after purchase); Hubspot thinks it has just 3. Your choice, but don't mix them up.