Online marketing is easier and cheaper than offline, but it's easier to lose visitors and never get them back. Here's what works in high tech markets, what doesn't and how to get the most out of what does. Read more
If you're selling high tech products or services, some offline methods like trade shows or investor events might be key to your strategy. Here's how to get the most from them.Most important rule with Offline: be very choosy. It's too expensive to do anything else. Read more
Google's giant change this week could crush millions of small businesses apparently (according to Business Insider Australia). We take a calm look at what Google’s latest algorithm change actually means - for companies selling high technology products and services. Read more
Highly contested markets are called Red Ocean Space for good reason - the red is blood. In high technology markets, you must find Blue Ocean Space, or you'll be breakfast. This short post shows how - using a well known global example and a lesser known Aussie one. Read more
If you think you should be saying YES more often, think again. We've extracted some gems from a long post from Jacob Baadsgaard at Disruptive Advertising that make a lot of sense in hi-tech or any markets.
At first I found the new website a bit confronting. It wasn’t like a comfy, familiar, old slipper at all. Then I started to get feedback like ‘informative’, ‘compelling’ ‘succint’ and ‘impressive’ so I took another look. Now I think it’s both beautiful and functional. It does much more than I thought a website could, and is orders of magnitude over what I expected. Dr Dianne Glenn
Director, Corelli Consulting