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Election 2016 – Marketing Gone Tragically Wrong

Friday, July 08, 2016 - Kim Brebach

Election 2016 – Marketing Gone Tragically Wrong

Whatever happened to Leadership? To Vision? To Respect for Australians? We put the recent  Federal Election fiasco under the microscope and find ignorance of basic Marketing 101.   Read more


Why is Turnbull Wasting Billions on Dubious Defence Technology?

Tuesday, June 21, 2016 - Kim Brebach

Why is Turnbull Wasting Billions on Defence | Technoledge

Why commit billions to distant defence projects of enormous uncertainty - when Australia needs industries to provide jobs and growth right now? We take a closer look at the Turnbull government's 'innovation policy' and see pigs that it expects to fly. 
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Turnbull Missing in Action on Innovation

Wednesday, May 11, 2016 - Kim Brebach

Turnbull Missing in Action on Innovation | Technoledge

This week the agile one, the innovator, the clean energy champion we believed was Malcolm Turnbull delivered his first budget via Treasurer Scott Morrison. We didn't have to dig to find no evidence of these traits. No wonder the word disappointment is now the one most associated with the PM.   Read more


Effective Leadership Skills: Learning from Malcolm Turnbull’s Mistakes

Saturday, April 16, 2016 - Kim Brebach

Effective Leadership Skills: Learning from Malcolm Turnbull’s Mistakes | Technoledge

‘Malcolm Turnbull could have ridden the wave of goodwill following his ascension all the way to an early election. Instead he dithered, and now look at the muddle of agendas we have to navigate,’ writes Mungo MacCallum. We give PM Malcolm Turnbull a reminder about effective leadership skills.  Read more


Don't Just Write. Influence Buyers of High Tech

Monday, April 04, 2016 - Tracey James

Write to Influence Buyers of High Tech | Technoledge

Anne Handley says 'Everybody Writes' and sadly that's true. Pity it's mostly unoriginal, recycled nonsense that no-one wants to read. Do you want to write like everyone else - or be the rare one who influences your buyers? Here's how to write the 6 content types that most influence buyers of high tech.  Read more


Beauty May Not Convert - Web Design Tips that Work

Friday, March 18, 2016 - Tracey James

Web Design not all about Beauty | Technoledge

Two years ago, we spent a fortune re-designing our website. It was gorgeous, clever & informative - but did it perform? Not for a nanosecond. Last year, we replaced it with a plain-speaking, plain-looking website which instantly out-performed the other by 400% and has kept performing.   Read more


Turnbull on Innovation - all Talk, no Action?

Friday, March 04, 2016 - Kim Brebach

Turnbull on Innovation – all talk | Technoledge

Innovation is the cornerstone of replacement Prime Minister Turnbull's rhetoric, but how innovative is his thinking really? We put the new PM under the microscope and search for innovation. We found it mighty elusive, especially when it came to defence focus and spending.   Read more


2016 Top 9 Trends in Marketing High Tech

Friday, February 05, 2016 - Tracey James

Top 8 Trends in Marketing High Tech | Technoledge

Some might say there's more hype around marketing itself than anything else - but we couldn't possibly comment. As 2016 gets off to a flying start, we look at where to get the best ROI on marketing your high tech product or service. Here are the marketing trends for 2016.   Read more


Disruptive Technology: Have Smartphones killed Cameras?

Monday, January 18, 2016 - Kim Brebach

Disruptive Technology: Have Smartphones killed Cameras?

Or was it the camera industry’s failure to innovate?  Read more


Top 10 Technology Trends of 2016

Monday, January 18, 2016 - Kim Brebach

10 Top Technology Trends in 2016 | Technoledge

As 2016 races off the start line on full throttle, we check out the top 10 trends in technology and what they mean for players and observers of Australia's High Tech sector. The recent shift is surprising. Hint: the supercar above uses a 'saltwater' battery.   Read more





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Technoledge gave us a lot of help with our investor pitch, not only in reorganizing the content, but rewriting material and then, after we added more detail, editing these to fit the format and flow. By the time it was finished, it was more direct, clearer, better organized and more compelling. This exercise made us think about our product and business quite differently, from outside not from within the company with our own beliefs and priorities.
James Nathanielzs
Managing Director, Propanc

 

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