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How to Sell your Great Technology Overseas

Monday, January 16, 2017 - Tracey James

How to sell your great technology overseas

There are two popular approaches: 1. the higher effort, direct route of the lone warrior with high risk of 'crash and burn' (remember Icarus who flew too close to the sun?) or 2. the lower effort, lower risk, indirect route using emissaries. We explore both with real world examples.   Read more


What if our Politicians were Wines? 2016 Revision

Friday, November 04, 2016 - Kim Brebach

What if Politicians Were Wines 2016 Update |Technoledge

Australia produces as many ordinary politicians as ordinary wines, but at least there are some colourful characters among them. In this post, we showcase the more interesting ones.  Read more


High Tech Marketing: How to Make the 80/20 Rule Deliver Gold

Monday, October 10, 2016 - Tracey James

High Tech Marketing: How to Make the 80 20 Rule Deliver Gold | Technoledge

Do you need to stress out about digital response rates in marketing high tech products and services? Response rates are going down because traffic, spam and defence mechanisms are going up, and attention spans are going down. If yours are well below average, you do need to stress, because the average isn't very high.     Read more


How to make your Corporate Presentation unforgettable

Friday, September 16, 2016 - Tracey James

Make Your Corporate Presentation Unforgettable | Technoledge

You might be competing with far larger companies, including global ones with deeper pockets, impressive stories and polished presenters. How will you excite prospects to engage with you – and not them?   Read more


Election 2016 – Marketing Gone Tragically Wrong

Friday, July 08, 2016 - Kim Brebach

Election 2016 – Marketing Gone Tragically Wrong

Whatever happened to Leadership? To Vision? To Respect for Australians? We put the recent  Federal Election fiasco under the microscope and find ignorance of basic Marketing 101.   Read more


Why is Turnbull Wasting Billions on Dubious Defence Technology?

Tuesday, June 21, 2016 - Kim Brebach

Why is Turnbull Wasting Billions on Defence | Technoledge

Why commit billions to distant defence projects of enormous uncertainty - when Australia needs industries to provide jobs and growth right now? We take a closer look at the Turnbull government's 'innovation policy' and see pigs that it expects to fly. 
  Read more


Turnbull Missing in Action on Innovation

Wednesday, May 11, 2016 - Kim Brebach

Turnbull Missing in Action on Innovation | Technoledge

This week the agile one, the innovator, the clean energy champion we believed was Malcolm Turnbull delivered his first budget via Treasurer Scott Morrison. We didn't have to dig to find no evidence of these traits. No wonder the word disappointment is now the one most associated with the PM.   Read more


Effective Leadership Skills: Learning from Malcolm Turnbull’s Mistakes

Saturday, April 16, 2016 - Kim Brebach

Effective Leadership Skills: Learning from Malcolm Turnbull’s Mistakes | Technoledge

‘Malcolm Turnbull could have ridden the wave of goodwill following his ascension all the way to an early election. Instead he dithered, and now look at the muddle of agendas we have to navigate,’ writes Mungo MacCallum. We give PM Malcolm Turnbull a reminder about effective leadership skills.  Read more


Don't Just Write. Influence Buyers of High Tech

Monday, April 04, 2016 - Tracey James

Write to Influence Buyers of High Tech | Technoledge

Anne Handley says 'Everybody Writes' and sadly that's true. Pity it's mostly unoriginal, recycled nonsense that no-one wants to read. Do you want to write like everyone else - or be the rare one who influences your buyers? Here's how to write the 6 content types that most influence buyers of high tech.  Read more


Beauty May Not Convert - Web Design Tips that Work

Friday, March 18, 2016 - Tracey James

Web Design not all about Beauty | Technoledge

Two years ago, we spent a fortune re-designing our website. It was gorgeous, clever & informative - but did it perform? Not for a nanosecond. Last year, we replaced it with a plain-speaking, plain-looking website which instantly out-performed the other by 400% and has kept performing.   Read more





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