P: 1300 000 336

Home  >  B2B Blog

Why Content Marketing is like Dating

Wednesday, March 20, 2013 - Tracey James

Why Content Marketing is like Dating

The new rules. 

Back in the 90’s there was a book called the
‘The New Rules’ which was all about dating. I thought it was a bit corny at the time but it was very popular; it became a cult and was even updated recently. Content marketing is a lot like dating – you’re using your content to engage others, so it pays to know the rules and, unlike the book, they’re not all written down.   Read more

Why Content Marketing isn’t Spray Tanning

Monday, March 18, 2013 - Tracey James

Why Content Marketing Is Not Spray Tanning

Don't spray and pray. 

When I first started in marketing, some marketers used the 'spray & pray' technique, which meant chucking anything out there, hoping some might hit the right target and stick. It wasn’t a method I advocated then and don’t now: it’s a bit like trying to get a spray tan in a gale. The result won’t be effective – or pretty.
  Read more

Presentation Skills – How to Turn Techies Into Sales Assets

Friday, March 01, 2013 - Tracey James

Sales people who talk too much can kill the sale, but techies who can't talk at all or who blurt out 'facts' at inconvenient times can too. Discover how I learned from bitter experience (I was the former) why selling is a skill that both sales and technical teams need - and why we developed Soft Skills for Techies.   Read more

How Google’s Author Rank impacts on SEO

Friday, January 11, 2013 - Kim Brebach

Google Author Rank l Why you need to take notice

A New Year, a New Set of Rules from Big Brother. 

Google has been carefully tweaking its search algorithms with updates such as Panda and Penguin to penalise sites that engage in keyword stuffing and fake link building. For Google, it’s all about improving the quality of search results so it will continue to devalue derivative and filler website copy in favour of original content of real value.
  Read more

How to Craft a Compelling Elevator Pitch

Tuesday, December 04, 2012 - Kim Brebach

Why your elevator pitch needs to be short tight and simple

A recipe with 8 essential ingredients. 

The concept of the 
Elevator Pitch comes from Hollywood, where aspiring scriptwriters would jump into the elevator with a producer and pitch their new script idea in the time it took for the elevator to reach the penthouse suite. If you think that’s a tough task, MGM boss Louis B. Mayer used to ask scriptwriters to write their synopsis on the back of his business cards. By comparison, the 30-45 seconds you have in an elevator seem luxurious.  Read more

7 Tips to Make Your Copywriting Stand Out

Thursday, November 22, 2012 - Kim Brebach

Exceptional copywriting it easy. Find out how.

The good news is your competitors are far from perfect. 

Despite the many new ways to deliver your message, words are still the main currency of our communications. Mastering words is more crucial now because everybody is a writer and publisher: everyone has a Facebook page, a blog, a Twitter page and everyone writes emails.  Read more

6 Mistakes with Words That Make You Look Silly

Wednesday, November 14, 2012 - Kim Brebach

Words- you are what you say so make it correct

Small glitches with grammar that cause big problems. 

Whatever you write or speak about and whoever your audience, the fastest ways to lose credibility is to make silly grammatical errors. Sure, you might say that content is far more important than a minor grammar slip, but you'd be wrong: little slips can turn into almighty clangers.
  Read more

5 Reasons Why Taglines Fail

Friday, November 09, 2012 - Kim Brebach

Avoid these mistakes and yours will stand out

And 8 rules for making them work. 

Strong branding can make your company stand out in a crowded market from competitors. As in real estate, position is everything in marketing. Your tagline is part of your brand and, without one, your audience will be left in the dark. Taglines should work to define your brand, in the same way that clothes define a women: they reveal more about her character.To be effective, taglines must follow a few simple rules:
  Read more

Branding – How to Avoid Deadly Mistakes

Tuesday, November 06, 2012 - Kim Brebach

Find out how millions can result in a branding failure

The bigger they are, the bigger their mistakes. 

We all see brand names or logos that make us shake our heads and ask: what were they thinking? Or smoking? Some make us cringe: Nissan
Tiida and BenQ Joybook. Some make us laugh: Wii. Some make us frown and ask: they spent how many million on a that new logo and brand? A case in question was the  London 2012 Olympic logo. It looked like smashed pottery and the supporting mascots Wenlock and Mandeville were attracted deserved ridicule.  Read more

Content Writing – 6 Rules for Convincing Case Studies

Tuesday, November 06, 2012 - Tracey James

Why great case studies are great sales tools

The most under-rated resource. 

Nothing is more convincing than a customer who’s happy to tell the world that your product solved a major problem in his business. You might say that case studies are a pain to create – especially with the often tedious, multi-layered, time consuming approval process – but we’d say the pain is more than worth the gain. Case studies (or success stories if you like) have multiple uses throughout the sales cycle and elsewhere:
  Read more

Recent Posts


It was a difficult project because the science was complex and had to be technically correct, but it also had to be understood by non-scientists. We hold many patents, so it had to be legally correct too. I can’t think of another company that could have done this.
Dr Peter French
CEO, Benitec


Meet more clients



Call us on 1300 000 336 or book a complimentary consult