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Craig McLachlan - Lessons in Crisis Mismanagement

Tuesday, January 30, 2018 - Tracey James

Craig McLachlan: Crisis Mismanagement 101

What has Craig McLachlan's sexual harassment scandal got to do with marketing in High Tech? Plenty. If someone makes public claims about you or your company, there are few ways to manage the crisis. We compare them - and hope you never need any of them.  (Image: Janie Barrett. Source: SMH).   Read more


Content Marketing - How to Cut Through the Noise Barrier

Friday, January 12, 2018 - Tracey James

Content Marketing - How to Cut Through the Noise Barrier

Are you finding it harder to get cut-through to your targets? Does it seem like the Law of Diminishing Returns or worse - Mission Impossible? Are they not responding the way they used to? You're not alone. It's mighty noisy out there - and grabbing a megaphone isn't the answer. Find out what does work in high tech markets.   Read more


War of Words - Thought Leader or Fool?

Saturday, December 16, 2017 - Kim Brebach

Top 7 Mistakes That Make You Look like a Fool | Technoledge

The fastest way to look like an fool is to make simple mistakes. And, it won't matter how original your insights are if your audience turns off because you look like one. Thought Leadership hinges on credibility which can be smashed in seconds. Learn how to avoid the top 7 traps that expose the Fools.    
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The Internet of Things - Blessing or Curse?

Monday, November 13, 2017 - Kim Brebach

The Internet of Things - How not to get bitten | Technoledge

The Internet of Things (IoT). Sounds innocuous doesn't it? A bit like 'days of our lives' or 'the life of dogs'. Sure, convenience flows from IoT (a bit like having a dog who can make an espresso) but there are pitfalls (say if the dog can't tell ground coffee from cayenne). We take a closer look at IoT: what it is, what you need to know, and how to reduce the chance of getting bitten.    Read more


15 Ways to Make your Corporate Presentation Unforgettable

Tuesday, October 31, 2017 - Tracey James

Make Your Corporate Presentation Unforgettable | Technoledge

You might be competing with far larger companies, including global ones with deeper pockets, impressive stories and polished presenters. How will you excite prospects to engage with you – and not them?   Read more


Artificial Intelligence – are the machines taking over?

Tuesday, October 24, 2017 - Kim Brebach

Artificial Intelligence - what it can, can't and could do | Technoledge taking over?

Will you lose your job to a smarter machine? Possibly. Artificial Intelligence (AI) has been unavoidable in the media recently - from cars and trucks without drivers to lawyers and accountants without jobs. We dive into AI to separate the facts from the headlines and find out what AI can, can't and could do to benefit us all.   Read more


Wine, Walking and Wonder Drugs

Wednesday, October 11, 2017 - Kim Brebach

Wine, Walking and Wonder Drugs - Update | Technoledge

Drug technology is an area that sparks heated debate, causes tempers to flare and blood pressures to rise. We delve into the latest research and find some unexpected, good news. You might not see this grabbing headlines on TV or media front pages, but it should. 
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3 Reasons why Great Content must be Disruptive

Wednesday, September 27, 2017 - Kim Brebach

Why Great Content Must be Disruptive | Technoledge

If you have a super smart, cut-through technology, the last thing you want is for your targets to think it's unoriginal or 'me too'. So why would you want your content to be? Sure, not every technology is truly disruptive but, if you want to cut through with targets, your content must be. We explore why and how to do it.     Read more


10 Rules for Great Copywriting from David Ogilvy

Tuesday, September 19, 2017 - Kim Brebach

Copywriting - why boring won't make them buy | Technoledge y

At a time when we're drowning in a tsunami of content - web, email and social, good, bad and mostly irrelevant - we take a look at the rule book from one of the greats. If you want to cut through in less time with more impact, learn from history. 
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Marketing Hi Tech: How Much Do Competitors Spend?

Monday, September 11, 2017 - Tracey James

Tech Marketing: How Much Should You Spend | Technoledge

How much do Hi Tech companies spend marketing their technology? How much do you spend? How much should you spend? Find out how you compare. Are big competitors outspending you? Probably. Do you need to match them? Probably not but, whatever you spend, be sure that  growth - not just activity - is the result.   Read more





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