Marketing high tech products & services: it's all we do
Do you have a brilliant technology with really smart features, but you find:
- Potential buyers don’t understand how it's better than competitors?
- Sales cycles are getting longer,more complex and costly?
- There are more competitors and it's even harder to stand out?
What have you tried?
Have you tried marketing in-house, or contracting external marketing ‘experts’ - and been disappointed with results, costs or returns? You're
not alone. In High Tech markets, these are popular options, with all-too-common outcomes.
Take a higher view
Isolated tactics can waste a lot of money, yet it’s what many marketers do, especially in the High Tech sector.
We prefer to understand your end game - so we can devise strategies to win that game, not a just a flurry of short term leads.
Our methods have been developed and proven in the High Tech sector over 13 years. They work.
Our services mostly fit onto one of these groups. Check out Our Gallery to fill in some blanks.
Revealing your sustainable edge. How to sharpen and maximise it.
Matching content to what Buyers want. Re-using what you have.
Creating compelling content that shows your Thought Leadership.
Engaging, converting & nurturing leads, customers & partners. Online & offline.
Polishing your writing, presenting and selling skills and processes.
Anything else that doesn't quite fit anywhere else. Contact us.